We filmed the TV advert at our spacious Ableworld Stafford store, where we were able to comfortably film around our large ranges of mobility products. The Director of the advert, Peter Blumer from Bauer Create, “fell in love” with the store the moment he saw a picture of it. He immediately had a vision of how he wanted the advert to feel and what shots he wanted in order to produce an engaging story board.

Ceri Dixon, our Senior Marketing Manager, said “We had so much fun on the day of filming, the actors, our staff and the filming company were all great at making sure we portrayed what Ableworld is really about.

“We feel the advert captures our ethical approach to mobility equipment, and friendly atmosphere extremely well!”

As well as our well stocked and immaculate store, we were lucky to have our fantastic store staff and willing volunteers feature within the advert, some of which you may recognise from our Ableworld Hanley or Newport stores. 

Overall we are delighted with the result of our TV advert, and hope you enjoy watching it too. We would love to hear any feedback you may have, simply email us at [email protected]